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FOR
IMMEDIATE RELEASE
Contact
OTF Group
617-607-0300
pr@otfgroup.com
The
OTF Group Announces the Release of OTF’s Insight Software
Software
Enables Businesses to create Better Strategy by Listening
to Customers
Watertown,
Mass. – July 1, 2003 – The OTF Group
is proud to announce the release of version 2.5 of its customer
learning software, OTF’s Insight ™. Insight, an
innovative customer learning software suite, enables clients
to quickly and easily gather and analyze customer data.
OTF’s
Insight™ provides a sophisticated, easy-to-use survey
design interface that allows users to build and administer
expert surveys in a short amount of time. Business users can
access a library of survey templates and questions, as well
as comprehensive tips on constructing effective surveys. Insight
provides the tools to do complex survey analysis tasks automatically.
OTF’s
Insight™ takes the user effortlessly through the process
of survey creation, deployment, and analysis. This is the
first, last, and only survey software you will ever need.
The key features
of this powerful tool are:
Automatic
Analysis Capabilities: Insight’s sophisticated
analysis capabilities provide detailed, summary, and graphic
representation of results by section and by question. Users
can perform advanced, multi-level statistical significance
tests (chi-square and ANOVA) and cross tabbing. Results are
presented in compelling graphs and tables, and can be easily
exported to Excel or PowerPoint.
MS Office™ Integration: Fully
integrated with Microsoft Office™, OTF’s Insight™
enables users to translate survey results to Excel, PowerPoint,
and Word.
Intelligent
Surveys: Embed branching and rules logic into
your survey by using skipping and validation. Build powerful
table questions that allow you to compare your products and
services to competitors to better understand your feature
– price tradeoffs.
Customization: Brand your products
while surveying your customers, by customizing surveys with
your logo, company colors, and other design features.
Easy Collaboration and Administration:
Software allows users to collaborate on construction of surveys
prior to launch. Surveys can be administered via phone, fax,
or e-mail. As new responses enter the system, OTF’s
Insight™ synchronizes to the author’s desktop
when connected to the web. Business users can publish surveys
to the web without the help of IT personnel.
Surveys
in Any Language: User interface is available
in English and Spanish. Surveys can be developed and deployed
in any language, allowing businesses to reach customers around
the globe.
Confidence
Calculator: Calculator generates a confidence
rating for the information gathered from the survey, based
on the number of respondents versus survey sample size. Confidence
statement can be placed in reports or presentations to validate
findings.
Saves
Time and Money: OTF’s Insight™ provides
businesses with the tools they need to save time and save
money while gathering critical customer data.
For more information
on OTF’s Insight™ or to order, please contact
support@otfgroup.com.
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About
The OTF Group
The OTF Group
is the thought leader on competitiveness in developing economies
and emerging markets, with over 25 years experience in Africa,
Latin America, the Caribbean, Southeast Asia, and the Middle
East. Using their unique philosophy and methodologies, the
team at The OTF Group advises developing companies, regions
and nations to become more competitive by improving strategy,
encouraging innovation, and increasing productivity.
The OTF Group
is also a software development company leveraging technology
to support its Country Competitiveness™ and Strategy
Coaching™ practices. OTF’s Insight, the OTF Group’s
revolutionary business software application, allows users
to gather critical customer data – quickly and affordably.
The OTF Group
is headquartered in Watertown, Massachusetts.
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The OTF Group,
Inc. and OTF’s Insight are registered trademarks of
The OTF Group, Inc.
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