Chapter Eight: Strategic Actions
Summary from the book page 133

Strategy is deciding to decide. It is making discrete choices along clear dimensions and is a critical first step to nurturing the hidden sources of growth about which we are writing. Not making choices is, indeed, allowing others to make choices for you. More than once we have shown a client his relative competitive position on a map with all of their competitors only to hear, "We didn't decide to be there." Our response is always the same: "No you didn't, but your competitor decided for you."

Competing by making better choices about where to compete, how to compete, what products to produce - this is the way to build sustainable sources of advantage. The next chapter looks more deeply into the type of learning required so that firms can begin to make informed choices and take timely action.

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