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Chapter Six:
Overcome Defensiveness
Summary from book page 102
Overcoming defensive behavior is critical to the success of
all enterprises, not just those in the developing world. To
seize the opportunities identified in previous chapters, business
and government leaders will need to develop more sophisticated
sources of advantage. Gone are the days when cheap labor and
access to raw materials - very visible and accessible advantages
- will allow sustained success. Gone are the days when it
is worthwhile to argue publicly about how to allocate finite
resources. The challenge in the 21st century will be to work
together to create sustainable sources of growth in a way
that neither degregates the environment nor exploits human
beings. This cannot be done in highly defensive environments.
Today's sources of competitive advantage are more subtle than
yesterday's. They are based on human relations, on productive
reasoning, on trust, on cooperation. They are hidden sources
of advantage that we must learn to develop.
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