1. How do I start?_ 5

1.1 Write a Purpose Statement 5

1.1.1 In OTF Insight 5

1.1.2 Example 5

1.2 Plan the framework of your survey 5

1.2.1 Example 6

1.3 Think ahead to the survey results and how you want to analyze and present them. 6

1.3.1 Example 6

1.4 Considerations for sections where many questions have the same answer scale_ 6

1.5 Select the appropriate question type when entering your questions. 6

2. How do I make sure that only members of the target population reply to my survey?_ 6

3. What can I do to make my data presentation as clear as possible?_ 6

4. What can I do to make my survey flow well and be suitable for my target audience?_ 6

4.1 Is the survey easy to read?_ 6

4.2 Is the text large enough for the target population?_ 6

4.2.1 Example 6

4.3 Are there clear instructions for respondents? Is it obvious what a respondent must do in each section? 6

4.4 Are the colors used in the survey easy on the eyes?_ 6

4.5 Does the flow of the survey make sense?_ 6

4.6 Do the respondents have an idea of their progress?_ 6

4.7 Is the survey interesting to take?_ 6

4.8 Does the survey appear too long?_ 6

4.8.1 Example 6

4.9 Are the answer scales suitable?_ 6

5. How do I allow respondents to answer anonymously?_ 6

6. How do I allow anyone to respond to my survey?_ 6

7. How do I brand my survey?_ 6

8. How do I look at text results (results for open-ended questions)?_ 6

9. How do I get in-depth statistics?_ 6

10. How do I encourage people to respond to my survey?_ 6

11. How do I enter results for people who reply by fax, phone, or mail?_ 6

12. How do I omit the information that appears on the top of each survey page?_ 6

13. How do I print my survey?_ 6

14. How do I insert an image?_ 6

15. How do I change survey text that I did not enter?_ 6

16. How do I know how many respondents I need?_ 6

16.1 Sample Confidence Statement. 6

17. How do I share a survey with a co-worker, so that we can work on it together?_ 6

18. How do I re-use questions or sections of a survey?_ 6

19. How do I re-use invitation email text that I used in another survey?_ 6

20. Why would I disable the “Previous” button in a survey?_ 6

21. Where do I enter the information to show respondents whom the survey is from?_ 6

22. How do I fix a mistake in a published survey?_ 6

23. What is “Customization”?_ 6

1. How do I start?

1.1 Write a Purpose Statement

Come up with a purpose statement for your survey. Use this statement: test all questions against it. If a question doesn’t contribute to the purpose of the survey, then it should be deleted. top

1.1.1 In OTF Insight

When you insert a new survey, you will see the survey properties dialog. In the field called "Survey Description" enter your purpose statement. See Figure 1 . top

1.1.2 Example

This survey is designed to learn more about the golf market, and how golf professionals learn about new devices. top

1.2 Plan the framework of your survey

· Think about the overall survey, and break it up into meaningful sections.